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Archive for May, 2004

article marketing hook the reader

Sunday, May 30th, 2004

Article marketing is a very powerful tool in the modern day business world. It is a form of advertising where an article is used to engage and then educate a potential customer. These articles are short and to the point, and provide the reader with an interesting topic, a small amount of information on that topic, and sometimes even directions of how to choose or use something within that topic. A good article works on two levels: the level of the reader, and the level of the spider. The reader is engaged by the quality of the writing and content. The Internet spider is attracted by a strategic placement of keywords. These keywords must be placed carefully, but with the right approach, they can help you rank higher in searches while avoiding red flags. It can be a great help to you and your business if you write at least one such article a day. You can add each new article to your page in order to boost your search engine ratings. This is the beauty of article marketing. Without too much work, you are able to bring people to your site and sound very authoritative at the same time. The most important thing to remember when you are going to use article marketing for your website is that you must use unique articles each time you post something new. Copies of articles and anything that is not unique content will not help you gain a higher rating or customer base. Customers do not want to see the same old thing everywhere that they look. It is imperative for the creation of a brand new article every single day. This guarantees that your old reads will remain interested, as well as making your business seem full of experience to any new readers you may attract. The more people interested in your articles, the more profit you seek to gain. As a growing area of marketing nowadays, the use of articles is a highly successful approach to selling products or services. Be sure to publish fresh ideas which haven’t been published elsewhere online. Doing this will enable you both to realize a profit and increase your rating in the popular search engines with a minimum of effort. Article marketing is a new way of advertising. These articles are very interesting and designed to hook the reader. This is a new and very strong approach to the world of business. All articles written are very unique articles, you must make sure that the article are unique to keep readers interested. Another key factor is unique content, which is just as important to keep the readers hooked. You want to make sure that the articles are interesting and grab attention. They must also keep the readers attention so that customers keep coming back.

writing newsletters how to be creative when newsletter writing

Saturday, May 29th, 2004

The Trouble With Business Opportunities Always ask these two questions when considering any business opportunity: 1. If I lose this money/time will it hurt me? If the answer is ‘yes’, and the cost of trying is much too great, then forget it! I really mean this. Don’t ever go for broke. Sure you can gamble a bit. Nobody got anywhere in their lives by playing it safe all the time. If the answer is ‘no’, then buckle down, roll your sleeves up, give it your very best shot and go for it. Most people only regret the things they haven’t done, not the things they have done. 2. Will I be competing with thousands of other people selling the same thing? If the answer to this question is ‘yes’, then don’t expect to make much money at it. Of course you can try it out, to get a bit of experience behind you but don’t get too excited. And don’t give up your day job for any business opportunity until you have proved it works first. If you are not competing with every one and their mother like with a unique niche newsletter then go for it. All that get rich quick rubbish is only good for gathering ideas, not for making money. “It’s Up To You How Well You Do” At this point, I would like to say that I accept no responsibility for your success or failure. If you were to share your profits with me then maybe! But you’re not and I am not responsible for your cock-ups. Think of a Newsletter Course the same as you would a university or college course. You are not guaranteed a career at then end of it but you are guaranteed the life long skill. Once you have this skill, it’s yours forever and no-one can take it away. You then have to be patient with things as your skill develops and you begin to put your practical knowledge to the test. Patience is definitely part of the success process. If you’re not patient with yourself, you will grow anxious and your creativity will be cramped. It’s a vicious circle. So to summarise my point… Money will not drop from the sky the minute you finish any course I hope this is a big relief to you. I hope you would be suspicious of me if I said that you would cash in big time when you finish mu course or indeed any course. it would be. However, I sincerely want you to succeed anything you do including any course you buy. Stick with any course all the way to the end. If you still think that you can’t easily make at the very least a comfortable income, you should find a course where get all your money back. I really want you to get to the end of any course you do before you make a decision to quit. That way I’ll know that you gave it your best shot and maybe it just wasn’t the right business for you. End of sermon… <title>Writing Newsletters - How To Be Creative When Newsletter Writing Bob Scott writes for a publishing company called Decapo Publishing. They produce information and training courses for the home business market.

the elements of a effective sales letter

Saturday, May 29th, 2004

Writing an effective sales letter is more a science than it is an art. This simply means that that even a person who isn’t the necessarily the best writer can create strong and effective sales copy by following a proven formula. This proven formula for a winning sales letter is: * Establish a unique selling proposition * Target your audience * Create excitement with an attention-grabbing headline and sub headline * Establish credibility * Present benefits * Transfer ownership * Provide a strong guarantee * Add value with free bonus items * Create a sense of urgency * Last but not least…Ask for the sale Include the elements of this proven formula in your sales copy to create the most effective sales letters possible. Establish a unique selling proposition: Your unique selling proposition or USP is what make your product or service stand out from all the competition .For more details visit to .killer-sales-letters.com. Whether your product is faster, takes up less storage space, or is the most durable; all these examples present a distinct USP that creates recognition and the opportunity to expand upon the usefulness of a particular service or product. Target you audience: Whatever you product or service may be, your presentation must speak directly to the needs of your particular target group. We’ve all seen ads for household products that reduce the work of busy home makers as well as those for office supplies that make organization a snap for business professionals. When writing your sales copy, think of who your customers are likely to be and what their individual needs might be. This is how you target an audience. Creating excitement with headlines and sub headlines: Most people are almost completely absorbed with their own lives and their own problems almost all the time. An attention-grabbing headline allows you to enter into their train of thought just long enough to direct them to your wonderful, incredible, out of this world “thing” that you have to offer them that is guaranteed to make life just a little bit easier. Without a headline that catches your customer’s attention your incredible offer could easily be lost in their daily shuffle. Establish credibility: Establishing credibility is especially important for small businesses. Larger companies don’t have to work nearly as hard to assure customers who they are and of the quality of the product and or service they represent. The important question to answer for you customer here is, “Why should I trust and do business with you?” Present benefits: This is a very important aspect of the sales letter. You must be able to distinguish between features and benefits, and present the benefits to your customers .For more information visit to .web-sales-letter-supreme.com. Customers don’t really care as much about a product or service as much as they care about what that product or service can do for them. People don’t buy shampoo because they want shampoo. People buy shampoo because they want clean good looking hair. Someone doesn’t buy a brand of cell phone because it has the best reception, but because having the best reception means they can carry on conversations with limited interruption. Selling with benefits means answering the customer’s all important question.

nyc cop marc morales swine flu in nyc

Saturday, May 29th, 2004

After a whole shift riding that damn patrol car, I decided to walk -to keep the circulation flowing on my numb legs- from the Precinct to the Blues Bar & Grill, on Second Avenue. Not only was the joint packed, but noisy as hell. It smelled of burnt chicken wings. Not having much to do this glorious (high up in the 70s), Friday-afternoon, I told Saleem, the bartender, to run me a tab. I was on my third beer chaser when a huge guy -who was being loud and obnoxious- at the end of the bar all of a sudden keeled over. Pandemonium broke. Then Silence engulfed the joint. The two fellows shooting pool and a waitress kneeled down to assist the two-hundred-fifty pounder. Indeed the place got silent in a New York minute, but not for long. A shrill female voice sounded off: “Swine flu!” “Swine flu!” the parishioners echoed like a church choir. Panic ensued. Even the guys that were helping the poor soul ran out the door. You should have seen them running in all different directions, scurrying about like roaches when you turn on the light. Of course this made me angry: recalling my ethics training at the Academy, the thought depraved indifference flashed through my mind. Could even be reckless manslaughter, I concluded. Yo, man-not right to abandon a helpless human being. Never dealt with “Swine flu” before, and I know it kills people, but even knowing this I got down and tried to revive the big guy. His pulse was strong. Heartbeat loud and booming. When I opened his shirt I saw the medal that diabetic people wear. Without wasting a second I yelled to Saleem to pour a glass of orange juice. I pried the man’s jaws open; not an easy task because the 250-pound gorilla had his jaws locked tighter than a bear trap. I stuck my cell phone between his teeth and then I poured some of that Tropicana yellow liquid down his gullet. “Fix another glass, Saleem!” I screamed. “Load it with sugar-right quick. And call 911!” The second glass went in easy enough, just like pouring oil in a funnel. This is one sad case when I really agree with “water boarding.” Or rather: OJ boarding -not OJ Simpson, mind me- but orange juice boarding. Like stars twinkling in the night, the man’s eyelids twitched and fluttered, opening and closing, and as he sat up, he spat out the damn cell phone. He looked confused. Of course, he’d left teeth marks on the metal casing of my cell phone, and I marveled that he hadn’t chipped a tooth-the dummy! So strong was his bite that I could barely flip open the gadget. By the time the paramedics arrived the big fellow was up and about, a little spaced out, white shirt stained yellow, lips and gums bruised, but okay. The senior paramedic recognized the man right away and exclaimed, “Oh, him! Man gets loaded allatime and denn he feggets his med-ee-kayshion.” Though I was born and raised in New York City -El Barrio- I can never get used to that Brooklyn accent. “What’s this thing about swine flu,” I asked the Brooklyn-language-mangler paramedic. “Oh, yeah, da ting it’s traveling: from Mexico to Don Diego. Couldda come to New Yoik, already–Queens I heah.” “You mean San Diego,” I said to check if I had calibrated his meaning well. “Das wattaised.” “Thank God,” I said and left mumbling to myself, “damn plague still out there in the boondocks- the Bronx and Queens are foreign territories to me. Manhattan is my beat, and to be more precise: East of Tiffany’s. “Hey, Marc,” I heard Saleem call. “Good job, man. Next time I’ll give you two on the house.” My man Saleem kills me. Saleem must be the only bartender in New York City who doesn’t drink liquor and will give you one on the house only if your tab shows you’ve downed five drinks. The owner of the joint loves him. Can never figure out how Saleem can mix the best drinks in town since he has the faintest idea how they taste. I’m off duty, so I won’t collect OT pay for my good Samaritan work helping old Twinkle-Toes, but I feel good about being a cop in New York City -East of Tiffany’s, my beat. So, let me go to McAnn’s on 1st Avenue, to cultivate the Irish garden; if you know what I mean, where all the bartenders, waiters, and waitresses, and even busboys-they all drink. The moment they start singing “Danny Boy,” and people star moving from glen to glen, I take that as my clue to leave. I wonder when the Precinct will get us them swine-flu hots? Retired. Former investment banker, Columbia University-educated, Vietnam Vet (67-68). For the writing techniques I use, see Mary Duffy’s e-book: Sentence Openers. To read my book reviews of the Classics visit my blog: Writing To Live

resume templateyour way to dream job

Friday, May 28th, 2004

If you do not know how to make a resume, don’t become hopeless

why online auto auction is the right place to buy cars

Thursday, May 27th, 2004

It is the desire of many people to buy cars cheaply. A lot of people may not be aware of how to get cheap cars even when the desire to buy is there. The search for cheaper cars will take you to local and regional auctions where you may get the desired deal. If it is not possible, the internet will prove to be the best alternative. You can be sure to get a good online auto auction starting from the search engines. Some of these places that you will get from your researches are sponsored by the government. You will only need to locate a good auto auction agency websites and peruse through the site to find your kind of car. Buying from an online auto auction will be preferred for a number of reasons: Variety to choose from From an online auto auction, you will be likely to get a wide range of car choices. That will also mean getting so many quotations and price lists from the comfort of your home. You will be saved the hassle of getting to walk in many places in search for a car to buy. They are cheaper Since there are many places who offer cheap cars through online platform and the competition is high, you will be likely to get cheaper prices than if you were to buy from a dealer or action yard near you. Convenient Buying through an online auto auction will surely be very convenient as you will finalize the transaction from the comfort of your home. See example of online auto action to find repossessed cars for sale by Clicking Here

how to think up characters to suit your story plot

Thursday, May 27th, 2004

Creative Writing Tips

top five tips in choosing a forum posting service

Tuesday, May 25th, 2004

Getting a forum posting service for your forums is a very big help at jumpstarting your forums. Not only does it populate your forums with interesting and related posts, it also generates interest in your forums. Further, if your forum is new, your initial forum posts would set the tone of your forum. Therefore it is very important to make sure that you get a great forum posting service and here are five ways to make sure that you do. 1. Ask for a trial plan. A trustworthy forum posting service will not give you a list of former clients because confidentiality is one of the principles they work with. Most forum owners insist on confidentiality for their own reasons. You can, however, ask for a trial plan to gauge how they work and how good they are. 2. Choose a forum posting service that has been around for a long time. A new forum posting service might be cost-effective, but you can not be sure that it will be a headache-free experience. Trust only a forum posting service that has been in the market for more than two to three years. This would ensure that everything would run smoothly. You would not have payment problems, as they would have ironed out their payment systems months into existence. The forum posting service would not have problems with their own team of writers. Moreover, you would have a better chance that the forum posting service would have experience in your particular industry and therefore knows how to write about it. 3. Insist on “personality”. A good forum posting service usually uses different personalities to differentiate one user from another. If all of your users “sound” the same, it would not be very convincing to the other users of your forum. As such, some would be serious, others would be flippant, while some would blend into the crowd. 4. Check for simple things like grammar, sentence construction and overall post quality. While different personalities should be a requirement for your forum posters, you must also insist on correct grammar, friendliness and posts that are obviously well-thought of. It is, however, normal to have a post of short lengths, or one-word posts, granting that they make up only 5% of your total number of posts. More than that, it just means that your forum posting service has a lazy writer. 5. Always insist on responsive customer service. If you are asking for more information and your e-mails go unanswered for two or more days, then look for another service. If the service would not even respond quickly to a potential sale, you could imagine how they would act if you have problems with their service. A good forum posting service is admittedly difficult to find. There are a lot of phonies out there who makes promises and delivers garbage. Choose carefully and choose well.

shade structures provide longterm prevention benefits for children

Tuesday, May 25th, 2004

Shade Structures Provide Long-Term Prevention Benefits for Children Summer is a great time for kids to be outside playing, but it can also be very dangerous. Most people are aware of the dangers of skin cancer and the suns UV rays, but it seems that the occurrence of skin cancer is still on the rise, and developing at younger ages. There are several ways to prevent overexposure to the sun. The two most simple yet effective ways are to wear sunscreen every day and to try to avoid direct exposure to the sun - preferably under a shade that protects against 90% or more of harmful UV rays. Children are especially vulnerable to the harmful effects of the sun’s UV rays which is why playgrounds, schools, and other community areas where children play outside should have well built commercial shade structures. One of the biggest benefits of shade structures is that they can help reduce the negative consequences of overexposure to the sun. By blocking up to 97% of the sun’s harmful UV rays, shade structures provide safe areas for children to play outside while protecting their sensitive skin from the sun. This is a major plus when you think about how painful sunburns can be, especially for kids. Since most people get the majority of their sun exposure before the age of 18, shades helps reduce the risk of developing skin cancer later on in their lives. Commercial shade structures can also prevent children from getting burned by hot playground equipment. This type of injury is more common than most people realize during the hot summer months. Many unprotected playgrounds can get so hot that children are unable to play on them at all which renders them useless for a good part of the day. Shade structures help keep playgrounds cool so that children can play throughout the summer and enjoy their community playgrounds without having to worry about getting burned. Invest in a shade structure for your community and you will see the benefits for the next 10 or 15 years! For more information and resources like this please visit .creativesystems.com. Be sure to visit our “site map” then click on “industry links” for lots of great information about fundraising and grants for shade structures. Written by: April Stone Creative Recreational Systems, Inc. 877 play systems (752-9797)

10 resume writing tips to land your dream job

Sunday, May 23rd, 2004

Imagine yourself sitting in an employer’s desk with hundreds of resumes falling in on your desk against a vacancy declared by you in your company. Number of vacancy - 1, and number of applicants - innumerable. As an employer it is your responsibility to select the most deserving, suitable and competent candidate. So it is up to the candidate to snatch the employer’s attention out of those hundreds of resume application. As such, writing a resume is all about knowing what employers specifically look for in an applicant’s application. So, never make the mistake of underestimating the importance of a “good and eye-catching resume”. Now, a good and a perfect resume is not an allegory. Neither has it anything to do with the elite schools or exceptional work experience. A blue collar worker may have a exceptional CV, while the resume of a white collar professional may have a poorly written one. A good resume is your first step at the door of a good job; you must well-understand that it is your representative to an employer before you get there. A resume centers round the detailed info about a candidate that is truthful, brief and to the point; not something that is exaggerated or unnecessarily long. There are certain things that a good and perfect curriculum vita has within its set margins. 1. First of all, decide the format of your resume. Decide whether you want it to be in a functional or chronological format. 2. Write your resume in active verbs. 3. Highlight your skills and objectives. Make it your resume headline. 4. Be specific about your professional background. If you are an experienced person, mention your tenure with previous employers; and in case you are a fresher, define your professional qualifications. 5. Define your current pay scale. And don’t forget to put down your expected salary. 6. If your CV is targeted towards a specific career path or employer, then you must know all their requirements and mention them in your resume very clearly. Research and know the qualities that will prove to be beneficial to the employer and think about how your capabilities match those qualities. 7. Next, be particular to provide every minute personal detail. Highlight your contact details. 8. Be professional, concise, brief and clean. Avoid from being too flashy with your resume design. 9. Stick to writing one page cover letter as far as possible. 10. Last but not the least, be sure to edit and re-edit your resume once you are done with writing it. Remember, the objective of your resume is to unleash your accomplishments and qualifications to the employer’s committee. Think it to be a promotional brochure, a pamphlet displaying your organizational and career skills. As you can see, there are many aspects that go into writing a good resume and formatting your resume. By following these simple tips, however, you can ensure that you are getting the most out of this all-important document.