Marketing is a process. Online marketing is no exception to this rule. It’s more than just writing an article, submitting it online, and sitting back waiting for the calls to roll in. Not all forms of online marketing are effective, and not all online marketing campaigns drive your sales up. Insert these five techniques in all of your marketing materials and campaigns to see how effective marketing can boost your business. 1. Start at the beginning. It all starts with an eye-catching, attention-grabbing headline. Whether you’re writing an online article or creating a banner ad, if your headline doesn’t grab the attention of the reader, no matter how great what you have to say is, they’ll never know because they’ll never read it. 2. Content must deliver. A great headline may draw the reader in, but the rest of the content has to deliver what it promises. You have 30 seconds of the reader’s time to convince them that the content is worth their time. A few ways to help deliver convincing content is: *Short and concise paragraphs *Useful information *Using facts and statistics to backup what you’re saying *Sub-headlines that break up the text and add meaning *Not using too many links that distract the reader (and possibly direct them away from your website or article) 3. Speak on their level. Most Internet users are very savvy when it comes to navigating the online world. Use this to your advantage and speak to them at their level. Don’t spend too much time explaining terms or concepts that they already know. Cover topics that build on what they know and position you as an expert that can carry them into the future. 4. Stay on topic. Effective marketing requires content that stays on point and doesn’t go off on a tangent. If you’re writing a how-to article on making organic food for dogs, don’t talk about organic pesticides for two paragraphs. While your readers may have an interest in reading a separate article on this topic, that isn’t what they are reading the current content to discover. Stay focused on the topic. Don’t deviate. 5. Accuracy is imperative. Grammar, facts, proper spelling

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