Writing Shop

Is article marketing part of your internet marketing strategy? If not you may want to consider introducing it into your current marketing mix. This method of advertising has proven it resilience over time as an effective means in which to promote your business, product or cause. Although it does take a little more effort than many other forms of online advertising, writing articles for promotional purposes has it advantages. To make the most out of your article writing efforts however you’ll need to be aware of certain pitfalls that will negatively impact your results. Here are 7 mistakes you’ll want to avoid that could minimize or extinguish the otherwise positive affects of a well written article. FOCUSING ON QUANTITY OVER QUALITY It is true that the more articles you submit the greater exposure you can expect. However remember your intentions when you submit articles are to get people to read, enjoy, and benefit from the content of your article. By attempting to ’smother’ the internet with as many articles as possible you run the risk of ‘authoring’ lower quality content. This will result in fewer people reading your articles. When you submit articles you want to be sure your content is something you are proud to be associated with. If it is then you should be able to expect readers will enjoy it also. DON’T OVERLOOK YOUR RESOURCE BOX The resource box of your article is the only chance you have to introduce yourself and whatever you’re promoting to the reader. Take care in being descriptive and also compelling to the reader. You don’t want to mislead them but you do want to encourage them to click thru to your site. Tell them why they should or what’s in it for them. Oh and yeah, be as brief as possible. SUBMIT ARTICLES CONSISTENTLY Writing articles when the mood strikes you will likely lead to an inconsistency in your submissions. If article writing for promotional purposes is what you choose to do then you must stick with it. It is the combination of both the quality of your article and the consistency of your submissions that will reap you the greatest benefits. MAINTAIN YOUR COMMITMENT As I said in the previous section you must stick with it. When you submit articles do not expect overnight results. It will take a little time for your articles to get published and then read. You need to build momentum first and then the expected benefits will start to show in terms of traffic. Adopting article writing as part of your marketing strategy is a commitment of sorts. In other words for it to work you must work at it. By quitting prematurely due to a ‘perceived’ lack of results you are wasting all the effort you have already invested in your article writing campaign. FOCUS ON TARGET MARKETING Don’t overlook your ability to attract highly targeted traffic to your site with your article submissions. A great advantage when your write an article is you can choose who you are writing it for. If your intentions are to generate targeted traffic to your website then you need to write an article that would appeal to the ‘profile’ of the type of traffic you want visiting your site to begin with. This type of traffic will result in higher conversions making your writing efforts that much more effective. USEFUL CONTENT vs. SALES COPY The content of your article is intended to entertain, inform or provoke the thoughts of the reader. By lacing your articles with sales pitches or self promotional jargon you will only succeed in turning the reader away. Besides there are NOT many article directories that will allow this in the first place. This type of online advertising, as we discussed earlier, is allowed ONLY in your resource box. KEYWORD USE The proper use of keywords within your article will in fact make it easier to locate for people who search about the content you have written. JUST DON’T OVER DO IT! Select those keywords most appropriate for the content of your article and use them where they ‘fit’ most naturally into the body of your article. You’re writing articles to be read by readers and not ranked by search engines. If you are currently using article marketing as part of you marketing mix or intend to do so in the future be consistent and patient with your efforts. By paying attention to the ‘minor’ details you’ll significantly increase the benefits you receive. The best part is these benefits can last well into the future for you and your business. TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For additional online success tips and a free guide that demonstrates how to find both profitable markets and products visit:blogbrawn.com/

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